A/B Testing
A/B testing compares two versions of a page, email, or ad to see which performs better with real users.
At a glance
- Field
- Digital Marketing
- Best for
- Proving what works
- Related service
- Digital Marketing
- First conversation
- Free, no obligation
Why businesses use A/B Testing
Instead of guessing which headline or design works best, A/B testing provides evidence, steadily improving conversion rates and the return on marketing spend.
How A/B Testing works
Visitors are randomly split between version A and version B. Their actions are measured, and once enough data is collected, the better-performing version is kept.
What it's used for
- 01Landing page headlines and offers
- 02Email subject lines
- 03Checkout and sign-up flows
- 04Ad creative
Benefits
- Decisions based on evidence
- Continuous improvement
- Lower risk changes
- Better return on traffic
Good to know
Every technology has trade-offs. We will always tell you when another option fits better.
- Needs enough traffic for reliable results
- Test one meaningful change at a time
How MOKRIN uses A/B Testing
We use A/B Testing as part of our digital marketing work, mainly for proving what works. It is one of the tools we recommend when it fits your goals, budget, and existing systems, and you own everything we build with it.
- Paid search and social campaigns
- Landing pages built to convert
- Email marketing and automation
- Analytics and conversion tracking
Have an Idea Worth Building?
Tell us about it in a free, no-obligation consultation. We're happy to sign an NDA first.