Google Analytics
Google Analytics (GA4) measures how people find and use your website or app, from first visit to conversion.
At a glance
- Field
- SEO, Digital Marketing
- Best for
- Traffic and conversion insight
- Related service
- SEO
- First conversation
- Free, no obligation
Why businesses use Google Analytics
It tells you which channels bring visitors, what they do on your site, and which pages and campaigns lead to enquiries or sales, so marketing spend goes where it works.
How Google Analytics works
A small tracking tag records events such as page views, clicks, and form submissions. GA4 groups these into reports on traffic sources, user behaviour, and conversions, with privacy and consent settings.
What it's used for
- 01Measuring traffic and its sources
- 02Tracking conversions and goals
- 03Evaluating campaign performance
- 04Understanding user journeys
Benefits
- Free and widely used
- Connects with Google Ads and Search Console
- Flexible event tracking
- Detailed audience insights
Good to know
Every technology has trade-offs. We will always tell you when another option fits better.
- Needs careful setup to track the right events
- Consent rules may limit data in some regions
How MOKRIN uses Google Analytics
We use Google Analytics as part of our seo work, mainly for traffic and conversion insight. It is one of the tools we recommend when it fits your goals, budget, and existing systems, and you own everything we build with it.
- Technical SEO audits and fixes
- Keyword research and content strategy
- On-page optimization and structured data
- Core Web Vitals and site speed
Have an Idea Worth Building?
Tell us about it in a free, no-obligation consultation. We're happy to sign an NDA first.