Structured Data
Structured data is code added to web pages that describes their content, such as articles, products, FAQs, or your organisation, in a format search engines understand.
At a glance
- Field
- SEO
- Best for
- Rich results in search
- Related service
- SEO
- First conversation
- Free, no obligation
Why businesses use Structured Data
It helps search engines interpret your pages accurately and can make them eligible for rich results, such as review stars, FAQs, or breadcrumbs, which make listings stand out.
How Structured Data works
Pages include a small block of JSON-LD using the Schema.org vocabulary, describing things like an article's author and date or a product's price and availability. Search engines read it alongside the visible content.
What it's used for
- 01Articles and blog posts
- 02Products and offers
- 03FAQs and how-to content
- 04Organisation and local business details
Benefits
- Clearer understanding by search engines
- Eligibility for rich results
- Better-looking search listings
- Low effort when built in
Good to know
Every technology has trade-offs. We will always tell you when another option fits better.
- Rich results are never guaranteed
- Markup must match visible content
How MOKRIN uses Structured Data
We use Structured Data as part of our seo work, mainly for rich results in search. It is one of the tools we recommend when it fits your goals, budget, and existing systems, and you own everything we build with it.
- Technical SEO audits and fixes
- Keyword research and content strategy
- On-page optimization and structured data
- Core Web Vitals and site speed
Have an Idea Worth Building?
Tell us about it in a free, no-obligation consultation. We're happy to sign an NDA first.