Microsoft Ads
Microsoft Advertising places search ads on Bing and Microsoft's partner network.
At a glance
- Field
- Ad Platforms
- Best for
- Bing search advertising
- Related service
- Digital Marketing
- First conversation
- Free, no obligation
Why businesses use Microsoft Ads
It reaches searchers outside Google, often at a lower cost per click, and audiences that can include older and professional users on Windows devices.
How Microsoft Ads works
Campaigns work much like Google Ads, with keywords, ads, and bids. Existing Google Ads campaigns can often be imported and adjusted.
What it's used for
- 01Extending search campaigns beyond Google
- 02B2B search advertising
- 03Shopping ads
- 04Lower-cost lead generation
Benefits
- Often lower cost per click
- Easy import from Google Ads
- Additional search reach
- LinkedIn profile targeting options
Good to know
Every technology has trade-offs. We will always tell you when another option fits better.
- Smaller search volume than Google
- Needs separate optimisation
How MOKRIN uses Microsoft Ads
We use Microsoft Ads as part of our ad platforms work, mainly for bing search advertising. It is one of the tools we recommend when it fits your goals, budget, and existing systems, and you own everything we build with it.
- Campaign strategy and setup
- Audience targeting and retargeting
- Ad creative and copy
- Budget management and reporting
Ad Platforms
Related technologies
- Google AdsSearch, display, and shopping ads
- Meta AdsFacebook and Instagram campaigns
- YouTube AdsVideo advertising
- LinkedIn AdsB2B audience targeting
- TikTok AdsShort-form video campaigns
- X AdsPromoted posts and trends
- Pinterest AdsVisual discovery campaigns
- Snapchat AdsReaching younger audiences
- Reddit AdsCommunity-targeted ads
- Quora AdsIntent-based question ads
Have an Idea Worth Building?
Tell us about it in a free, no-obligation consultation. We're happy to sign an NDA first.